Client is someone who uses your professional services or your products; this is the formal definition of client, but every company has its own ideal client definition. Even though there are a bunch of businesses offering the same products, their ideal client can still be different based on the company’s culture and philosophy.
In order to get your ideal client specifications, you need to take some factors under consideration. Now you may think that your service/product is for everyone and why you have to limit your focus to only certain types of customers. You are absolutely correct; it is always good to be able to provide your business to everyone. However defining the ideal client will help you boost your business; once you create the avatar of your ideal client you can start working on how to make your regulars to ideal. Your ideal clients probably represent most of your income. Thus, let’s go ahead and take a close look on how to make your ideal client’s profile.
Demographic Data/ WHO your client is
- Age range
- Marital Status.
Knowing who your ideal client is based on the demographic data you can rely on your marketing tools on how to attract them.
Psychological Data/WHY they would want to use your services/products
Psychological data is more personal and typical to each business. However there are some tricks to create psychological data, such as creating a questionnaire. You can randomly ask your customers to fill this out, this will help you define them more and remember people love sharing their experiences both positive and negative, thus, give them space to express themselves with open ended questions to find out your weaknesses/strengths and their needs.
- Why did you become one of our customers?
- What made you stay with us?
- What do you like most about us?
- What do you like least about us/ how can we improve?
- Have you had any unpleasant experience with us, if so please explain.
Demographic data in the beginning and psychological data during your business development will give you a clear idea about your ideal client.
Universal Idea of an Ideal Client
Of course besides specific characteristics of ideal client there are some universal ideas. Here are some characteristics that every business/company defines their ideal customers.
- Being courteous and respectful to you and your team.
- Being patient.
- Being punctual (meeting, payment, providing material if necessary)
- Being loyal and referring your business to others.
- Being stable of what they want.
- Budget management (knowing what they can afford).
Your customers are the mirror of your business. At the end,
“People don’t care how much you know until they know how much you care”- Theodore Roosevelt.