How many of you go to places, reserve hotels, eat at the random restaurants, order from online shops and use other services without checking out the reputation that a certain place has? Not many of you, because you don’t want to spend money and time on something that has disappointed many people before. You can take advantage of technological perks and check out what consumers like you think about the service/products you are about to use or order. Before the “invention” of review culture, people used the old method of word of mouth to spread around their thought but now there are many famous and reliable review websites and your decision is a click away. Reviews are critically important because it is the best tool to decide where and how to spend your time and money. Let’s move forward and check out the etiquette of writing reviews, when and why to write reviews and how to identify fake reviews.
Why should you be respectful and polite while writing reviews?
Of course, when your review is to praise a company, you are going to be very friendly and positive and you are going to use proper language, but what about when your reviews are to show how disappointed and unsatisfied you are? Here is when etiquette come to help. Keeping your complaints polite and respectful is equally important in both cases. Here are some benefits that etiquette has.
- It provides personal security, in other words, it makes you more confident and comfortable in the given situation.
- It protects other people’s feelings too, remember that those who read and respond to your reviews are humans too.
- It will give better impressions of you, and those answering the reviews (if they do) will be more enthusiastic to help you solve the problem if you are polite.
Why and when to write a review?
You don’t want to write a review just to write it. There are different reasons people write reviews.
- Benefit; for example, you had an unsatisfactory experience with a company now you want your problem to be solved or you want a refund from a company.
- Another reason you want to write a review is to spread the word around about your fantastic or horrible experience you had which will help other consumers to navigate their decisions. However remember not to demand something that is against their policy about which you were informed through terms and conditions that you were too lazy to read.
- Another reason for writing reviews is a benefit for the company; maybe you just want to address some issues so that they can be more proactive about what they are doing.
- Another form of review is to support your loved one’s business and rate them or reward them with a nice review, this is because you know them, and you trust the quality of their service/product and you want to tell people what to expect from them, however abusing this form can actually harm a business, everything needs to sound natural and reasonable.
How to spot fake reviews?
We trust online reviews, but should we trust every review we see? You will be surprised to find out that some people make business by writing fake reviews. Although in some states and countries you can face charges if your reviews are obviously fake and are determined to harm that business. As online reputation is critical for business owners, they will do everything in their power to make their business’s online reputation as high as possible. This can harm the social net in general. Imagine you read reviews and there is no guarantee that the reviewer has actually experienced that and the review is based on a real experience.
There are 2 types of fake review, one when you pay or reward someone to write a good review about you or you open fake accounts to write multiple reviews. The second type is when your competitors pay someone (or do themselves) to leave negative reviews. In both cases, consumers suffer. Here are some tricks for you to determine if the review is real and is based on real experience.
- Pay attention to details. A good review has to have a specific focus. The real review might say “I did not like this restaurant because when my soup arrived at my table it was already cold”, the fake review might say “I hate this restaurant”. Of course this is not a general rule; however, it is a good trick to differentiate fake and real reviews.
- Check the language. Very rudely reviews that contain inappropriate language can be a red flag for you.
- The most importantly review the reviewer. Check their profiles, how often they write reviews, is there a picture of the reviewer, in some websites you can check all the reviews they ever wrote, check and see if they constantly review the same place or same type of business only.
Help the community to grow a healthy business competition by being true at writing reviews and avoiding the ones that seem fake. We wish you a good review rain and stay away from suspicious reviews.